Twelve years in. Now running it my own way.
I'm Ross Darch, a Bournemouth-based PPC and paid social specialist with twelve years managing Google Ads, YouTube & Demand Gen and Meta Ads for brands ranging from national retail to regional charities, plus Microsoft Ads, LinkedIn Ads and TikTok Ads where they've earned their place in the mix. I've managed budgets over £1M, doubled a paid retainer arm from the inside, and built the kind of pattern-recognition that only comes from running real accounts, not case studies.
Arch Performance is that experience without the agency layers: you work directly with the person running your account, every time.
Where the twelve years happened
Independent PPC & paid social consultant, working directly with clients across retail, leisure and charity.
Managed the agency's paid clients across budgets of £1M+, doubled the paid retainer arm, and line-managed the PPC team.
Eleven years running paid search & paid social for national and regional retail, leisure and consumer brands.
Where the client-facing, results-first mindset started.
Three things that don't change
Direct access
You talk to me, not an account manager relaying what I said. Every account is run by the person who built it.
Numbers over noise
Reports lead with what changed and why: spend, return, conversion rate. Not a slide deck padded with impressions.
Checked before it's said
Recommendations come from what the platform data actually shows, not a hunch: I pull the numbers before I make the call.