No account managers, no juniors learning on your budget. You brief me, I build it, I report on it. Every month, every account.
Search, Shopping and Performance Max campaigns built around margin and lifetime value, not just cost-per-click. Structured for how your business actually makes money, then optimised against it weekly. Microsoft Ads run alongside Google where the audience and budget justify it: same rigour, second channel.
Facebook and Instagram campaigns that cover the full funnel: prospecting to bring new customers in, retargeting to close them. LinkedIn for B2B lead generation, TikTok where the audience and creative fit warrant it. Creative tested properly, not guessed at.
YouTube in-stream, in-feed and Shorts placements, plus Demand Gen campaigns across YouTube, Discover and Gmail, built to move people who aren't already searching for you.
Charity accounts run to the Grant's own compliance rules (structure, CTR, geo-targeting), so the $10,000/month in free search spend doesn't get suspended for a technicality.
A second opinion on an account you already run, or hands-on training so your own team can run more of it themselves. One-off, not a retainer.
Reports built from GA4 and platform data, with AI tools used on my end to speed up the analysis, not to replace it. I'm also keeping an early eye on the new AI search surfaces, like ChatGPT, as they open up to advertisers, so your account isn't the last to know when they're worth testing.
What's working, what's wasted, what's missing.
A plan built around your margin, not vanity metrics.
Campaigns, tracking and creative, built properly.
Weekly changes, tested and measured.
A straight monthly report. No vanity slides.
A full account review with a written report and a prioritised action plan. No ongoing commitment.
Ongoing management of your Google and/or Meta accounts, priced against ad spend and scope.
Hands-on training or ad-hoc advisory for teams building out their own in-house capability.