Work
Twelve years, four sectors, real numbers.
Client names stay confidential: a mix of current and former agency accounts. The sectors and the results don't.
Results below are from campaigns I led as part of previous agency teams. Figures are shown where they're mine to publish; some accounts are kept to a general description where the data isn't public or the relationship is ongoing.
Fashion & Retail
E-commerce · Shopify
+206%
Increase in orders year-over-year, alongside +72% revenue growth, across paid search, YouTube & paid social, run in parallel with a full Shopify re-platform.
GOOGLE ADSYOUTUBEMETA ADS
Hospitality & Leisure
Garden centres · Holiday parks
+49%
Year-over-year growth in ROAS on a retail leisure account, with +34% uplift in conversion rate. Separately, ongoing 7-figure budget management for one of the UK's largest independent holiday park groups.
GOOGLE ADSMETA ADS
Finance & B2B
Specialist lending
Lead generation built around quality, not just volume.
Search strategy for a specialist finance provider, where a cheap lead that doesn't convert to a funded deal is worse than no lead at all: every campaign tuned to lead quality and compliance-sensitive messaging.
GOOGLE ADS
Charity & Not-for-profit
Google Ad Grants
Grant-compliant campaigns across conservation, healthcare & disability charities.
Managing the $10,000/month Google Ad Grant within its strict compliance rules, so donations and awareness campaigns keep running instead of getting suspended for a technicality.
GOOGLE GRANTSMETA ADS